![]() ![]() We could go on and on about the tactics and trends we’re seeing in these races that reinforce our belief that Democratic campaigns are just doing things better this cycle. Democrats benefit from a wide constellation of organizations spending online - Priorities USA, Majority Forward, Senate Majority Pac, and American Bridge (to name a few), while Republicans have mostly relied thus far on one major outside spender: conservative nonprofit One Nation. Senate races, we’ve calculated that groups supporting Democratic candidates have spent $3.87 million this year on Google + Facebook ads, vs. In that area, Democrats maintain a slight, but narrowing digital spending advantage too.īased on our analysis of year-to-date outside spending in U.S. Most persuasion-related digital ad dollars at this point in the cycle come from outside groups - PACs and non-profits whose sole purpose is to attack or boost candidates with multi-million dollar paid media budgets. Mark Kelly’s ads talk about bringing manufacturing jobs to Arizona.ĭemocrats are also leading non-candidate outside spending online Raphael Warnock has been focused on lowering gas prices and providing high-speed internet. ( Should we say pro-decision or pro-choice!? Latinx or Latino!? Should Joe Biden run again!? ) Instead, Catherine Cortez Masto is running ads about securing resources for firefighters. While small dollar donation appeals do make up a significant portion of most candidates’ Facebook ad spend, we’ve been surprised at Democrats' early investment in online persuasion advertising this cycle.Ĭandidates from Arizona to New Hampshire aren’t talking about the very online issues that fill the pages of New York Magazine and our Twitter feeds. These campaigns aren’t only spending on grassroots fundraising ads, either. Senate candidates are outpacing their rivals when it comes to fundraising.ĭemocrats are more likely to be spending on persuasion advertising In state after state, that digital advantage remains the same.Īs a result, Democratic U.S. ![]() In Arizona, Mark Kelly has outspent all of his GOP opponents combined by an 8 to 1 margin. In Georgia, Raphael Warnock has spent six times as much on digital advertising as Herschel Walker. Senate candidate weekly spending on Meta and Google ad platforms in AZ, FL, GA, NH, NV, NC, OH, PA, WI The above chart reflects the combined U.S. ![]() Here’s how that spending broke down week over week: In all, Senate Democrats have spent around $14 million on Facebook and Google ads year to date, vs. Senate elections have outspent their Republican opponents by a three-to-one margin online. Since January 1st, Democrats running in competitive U.S. In fact, when it comes to that metric - spending on targeted, battleground state or district advertising in the midterms online, Democrats are winning by a landslide.ĭemocratic candidates are far outspending Republicans online While those quick charts give us valuable insight into which entities are spending the most to influence our politics, many top advertisers are just using ads to reach their own supporters, lobby Congress, or fundraise - not target swing voters with persuasive messaging. Often, conservative advertisers dominate the charts, led by the likes of The Daily Wire, PhRMA, Big Tech, Newsmax, and others. Readers of this newsletter are well aware that every week, we track the top digital political advertisers nationwide. īloomberg has a great breakdown of how and why Google is going to allow political emails to go straight to your inbox, bypassing your spam filters. Oz in the Jersey Shore, coupled with a cameo video from Snookie. We apologize for repeatedly highlighting John Fetterman’s campaign, but once again they won the internet last week - this time with a sky banner trolling Dr. What’s happening in South Texas? How will Democrats ever win statewide in the Lone Star state? For this week’s Campaigner newsletter, we interviewed Terry Bermea, Executive Director of Battleground Texas on how her organization is registering voters and building long-term organizing infrastructure. Which midterm candidates are receiving the most reactions, comments, and shares on their campaign’s Facebook posts? Here’s a roundup for FWIW premium subscribers > Content that is shared organically on social media platforms like Facebook can have a much larger impact than paid advertising. ![]()
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